Technology, digital communication and tailor-made experiences
As is evident to everyone, Gen Z is the first generation in history to be born immersed in a digital and technological ecosystem. Gen Alpha is no exception, indeed, the landscape in which they came into the world only further shapes their technological inclinations and expectations. The technological standards expected of future generations of workers will be increasingly higher . In order not to disappoint the expectations of the workers of the future and attract the talents of Gen Z and Alpha, companies must therefore be at the forefront from today, proving themselves in step with a constantly evolving digital world . The traditional corporate employee loyalty mechanisms aimed at greater productivity and an equally captivating brand reputation will in the future be examined by strict workers, who will consciously judge the company's digital infrastructures. For example, the speed of the internet or the possibility of using smartphones and apps will influence the communication preferences of workers of the future, but in reality it is already a yardstick for judgment and comparison between companies today! According to a study promoted by LivePerson involving Gen Z, 65% of the sample said they prefer to communicate digitally rather than in person. The consequence is shorter, more frequent and direct contacts between employees. Deloitte research has highlighted how the Gen Z and Alpha workforce will expect more personalized communication and career paths. In other words, employees of the future expect to be at the center of the experience in the workplace too, and not just when talking about entertainment .
Personalization of the digital experience even in the workplace
As already mentioned, Gen Z and especially Gen Alpha were born in a different world not only from a technological and digital perspective. In recent years we have witnessed a reversal of the scale of values which has brought sustainability to the forefront. Another research by Deloitte , for example, showed how protecting the environment is an absolute priority for the new generations. Speaking in numbers, 77% of respondents from that Deloitte study believe it is important that the company's values are aligned with their own. This value is not surprising, especially if we cross-reference it with the data from another research carried out by SAP Concur. In fact, from the Global Business Travel Survey 2022 it emerged that almost 100% of the sample made up of Gen Z declared that they were inclined to adopt measures to reduce their environmental impact when traveling for work. If the future of the world of work already demonstrates such a clear position with respect to sustainability, then companies should already establish their own realistic objectives and already put into practice actions aimed at reducing the environmental impact of their employees, both at headquarters and away.
What can companies do today?
Obviously the new directions, technological and sustainable, will have to proceed hand in hand in all areas of the business system. Here we obviously focus on the actions to be taken to adapt your Business Travel program to the future world of human resources. It will certainly be increasingly important to be able to count on digital tools for travel planning, booking facilities and means of travel, but also tools for reporting and supervising compliance with the travel policy. Direct, simple and functional apps for accessing and managing a detailed and flexible booking system, tools for creating a travel policy and drawing up an environmental balance sheet are other applications that companies should think about today so as not to be late tomorrow. But sustainability will play an equally decisive role in convincing your employees.
AlmaTravel for Business Travel has been working alongside companies for a long time, presenting itself as a virtuous and professional supplier. In every phase of our work we already apply certifications and guarantees of quality and sustainability, for example we respect the ISO regulation to digitalize all processes, reduce the use of paper by 70% and the impact on the environment. Furthermore, we work with Legambiente to reduce waste and more.